PITTSBURGH – June 5 – Guardian Protection, a leading security solutions provider today announced a new agreement with Minor League Baseball (MiLB) to become their Official Smart Home Security Partner for the league and the Preferred Partner of 13 Minor League clubs across the country.
In conjunction with this partnership, Guardian and MiLB will also team up to support the Joe Torre Safe at Home Foundation which works to provide services to youth who have been traumatized by exposure to violence and empower them to live healthy lives free from violence. For each defensive Caught Stealing or Save from one of the 13 clubs, Guardian will make a donation to the foundation or a local women’s shelter.
“Our core value at Guardian is helping our customers feel safe in their homes and protect what is most important to them,” Vice President of Marketing Kevin Bish commented. “To have the opportunity to partner with MiLB and The Joe Torre Foundation to bring that mission to life in a new and exciting way is something we’re proud to do.”
The three-year deal totals $1M in support across 13 markets where Guardian has a local branch office. Guardian’s brand will be visible throughout the ballparks, on signage, in promotional and publicity campaigns and in league activations and events throughout the season in the following markets:
- Indianapolis Indians (Indianapolis)
- Nashville Sounds (Nashville)
- Columbus Clippers (Columbus)
- Trenton Thunder (Trenton, NJ)
- Akron Rubber Ducks (Cleveland/Youngstown)
- San Antonio Missions (San Antonio)
- Frederick Keys (Rockville, MD)
- Bowie Baysox (Baltimore)
- Delmarva Shorebirds (Millsboro, DE)
- Tampa Tarpons (Tampa)
- Bradenton Marauders (Tampa)
- Lake County Captains (Cleveland/Youngstown)
- Wilmington Blue Rocks (Wilmington, DE)
“We are thrilled to have a partner like Guardian on board as the Official Smart Home Security Provider and Preferred Partner in more than a dozen markets in which we have teams,” David Wright, Chief Marketing & Commercial Officer for MiLB said. “Protecting what’s important – your home and family – is something we know will resonate with our fans”
Guardian’s MiLB partnership comes on the heels of a major rebranding effort and their newly-launched Protect Your World integrated marketing campaign that focuses on safeguarding what’s most important to the customer – family, home, business, etc. Guardian, a company with a six-decade history has evolved the brand into a vibrant, modern shield, demonstrating protection and security, which truly represents the company and its people.
“Being ingrained in the communities we serve and giving back is a priority for us,” Bish added. “This unique partnership with MiLB and the Joe Torre Foundation is aligned with our core values and allows us to reach our customers and have an impact in our local markets in a meaningful way.”
About Guardian Protection
Guardian Protection is a premier provider of smart security and automation solutions for residential, commercial, institutional, and multi-site customers. Hundreds of thousands of customers trust Guardian’s award-winning monitoring services and in-house, U.S.-based customer care specialists. Founded in 1950, Guardian Protection is consistently ranked as one of the top 10 security companies in the U.S. and is the first company in history to be recognized twice as Security Company of the Year.
About Minor League Baseball
Minor League Baseball, headquartered in St. Petersburg, Florida, is the governing body for all professional baseball teams in the United States, Canada and the Dominican Republic that are affiliated with Major League Baseball® clubs through their farm systems. Fans are coming out in unprecedented numbers to this one-of-a-kind experience that can only be found at Minor League Baseball ballparks. In 2018, Minor League Baseball attracted nearly 40.5 million fans to its ballparks to see the future stars of the sport hone their skills. From the electricity in the stands to the excitement on the field, Minor League Baseball has provided affordable family-friendly entertainment to people of all ages since its founding in 1901. For more information, visit www.MiLB.com.
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